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LOreal USA Quickly Replaces CMO

Marie Gulin brings specialized digital and integrated marketing experience.

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By: Jamie Matusow

Editor-in-Chief

Just a week after L’Oréal USA’s global CMO Marc Speichert, announced he was leaving the company for a position at Google, the beauty company has tapped a key executive at its L’Oréal Paris brand as a replacement.

Marie Gulin now holds the position of CMO for L’Oréal USA. With more than 15 years’ experience directing communications and digital marketing strategies, she most recently held the position of global head of integrated marketing communications for L’Oréal Paris. She has worked extensively in digital marketing and e-commerce roles for the company, mainly for L’Oréal Paris but also for the Vichy division.

“L’Oreal is fortunate to have developed for itself a deep bench of dynamic global marketing talent and was able to identify an immediate replacement,” the company said in a statement. Mr. Speichert had been recruited into L’Oreal in 2010 from Colgate-Palmolive Co.

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